Speaker/s Name: Glenn Ogden (Creative Development Specialist, Canadian Museum of History)
How do we engage audiences to create 21st century museum experiences? How can we plan for and balance audience needs with those of stakeholders and communities? This session will take you through how the Canadian Museum of History grappled with these questions to craft its new signature exhibition, the Canadian History Hall. This case study will focus on the value of audience development and public engagement as a vital activity for all institutions. It will explore how this process unfolded for a major project, and how it shaped messaging, guiding principles, storytelling, content selection, design, accessibility and interpretive approaches.